ADA VENDING is market leader in the vending machine industry. Established in Lombardy in the 1970s, it has expanded its territorial coverage over the years, extending its product range and perfecting its customer service through continual training and technological innovation.
Creative restyling of the Corporate Identity.
Restyling of the Corporate Communication and Visual Identity, on all off-line and on-line channels, including merchandising and physical sales tools.
Redesign of the company's entire digital presence, in order to strengthen its positioning and distinguish it from its competitors. Creation of the corporate website with a responsive approach, making it scalable for the various contexts of use.
Realisation of a digital advertising campaign using the Google AdWords and Facebook Ads Retargeting circuits, in order to strengthen brand awareness and lead generation. On-line campaign backed up by the off-line campaign in association with a number of local newspapers.
Loyalty reinforcement amongst existing customers, strengthening of brand awareness and lead generation and increase in sell-out. The campaign was anchored to the sector's leading provider MailChimp and mailed quarterly to an audience of ADA customers and more than 2,000 new Lombardy region SMEs.
Development of off-line sales and loyalty generation tools consisting of modern packaging and merchandising solutions.
8.5-fold increase in site viewings.
16% increase in average time spent on site.
Newsletter opening rate: 13.5%.