AGRICOLA HOME&GARDEN, with a history going back more than 40 years and 5 hectares in area, is one of Lombardy's largest garden centres, a benchmark for gardening, pet and décor enthusiasts.
Creative restyling of the Corporate Identity.
Development of new naming for the store and departments. Design and development of a new, attractive, state-of-the-art corporate identity combining passion, a friendly spirit and elegant style. Redefinition of the corporate mission in preparation for a new market trend.
Management of the Facebook fan page, Google+ and YouTube. Set-up and management of the Twitter, Instagram and Pinterest profiles.
Management of the Facebook fan page, Google+ and YouTube and the Twitter, Instagram and Pinterest channels through constant moderation and the writing of a publishing plan focused on brand awareness, fan engagement and the viralisation of contents.
“Natale con Agricola” and “#Agricolacambia e ti premia" competitions.
Organisation of competitions with on-line and point-of-sale activities, as a co-marketing project with Lindt with the objective of sell out and as a co-marketing project with Volagratis with the objective of brand awareness and sell out.
Advertising Campaign and Newsletter Mailing.
Dispatch of two newsletters a month to the more than 15,000 customers to keep them informed about events, novelties and special offers. Management of Facebook and Twitter adv campaigns for fan generation and interaction in order to raise brand awareness and direct traffic towards the on-line shop.
Design and development of the Agricolashop.it Corporate.
Agricolashop.it originates from the need to extend inspirations for the home and garden, mini-guides and in-depth information, enrolment for courses and promotional showcases from the store to the digital world.
Organisation of the “Agricola Blooming Party” (07/03/2015) for the opening of the new point of sale.
Distribution of 100,000 fliers in Varese and its province; competition with invitations to the event as prizes; press office activities; engagement of street artists, musicians, professionals, and setup design and management of the evening.
Organisation of the “Agricola GreeNight” advertising event with Simone Rugiati (29/05/2015).
Organisation of a team barbecue contest with TV Chef Simone Rugiati to choose the members of the Agricola Grill Team. Planning of an on-line and off-line advertising campaign, overall management of the event and production of a reality show-style video.
Concept and Advertising Campaign for the eighth edition of “Varese Orchidea 2015 – Mostra Internazionale di Orchidologia” ("International Orchidology Exhibition"), 4, 5 and 6 September 2015.
Creation of the graphic Concept for the event, management of digital advertising campaigns (social networks, local display, LCD screens in Varese and its province) and in-store advertising, press office activities and live coverage of the event on the social media.
Increase in numbers to 25,000 fans on Facebook and more than 2,000 followers on Twitter.
Selection as successful case study by Twitter Italy https://business.twitter.com/en/success-stories/agricola.html
“Natale con Agricola” (total 3,905 entries, 27.83% redemption by code, 67.16% redemption on gift cards used).
“#Agricolacambia e ti premia” (total 4,580 entries, 43.8% redemption by code, 34.7% redemption on discount vouchers used).
“GreeNight” articles in VareseNews and La Provincia di Varese daily paper, specific coverage on Tele7Laghi TV news and appearance on the front covers of specialist journals.
“Varese Orchidea 2015” specific coverage on TG3 Regional news program, articles in VareseNews and La Provincia di Varese daily paper.